The Complete Guide to Category Strategy Procurement and How to Build It
The term ‘category strategy’ is a relatively newer term in the marketing world, but it has been around for many years. It has
Healthy Mental and Body. Clear Mind and Civilized.
The category strategy in procurement is a way to guide and manage the procurement activities of a company. This process is often done as part of the marketing mix to help generate revenue and customer loyalty.
The term ‘category strategy’ is a relatively newer term in the marketing world, but it has been around for many years. It has