The Complete Guide to Category Strategy Procurement and How to Build It
The term ‘category strategy’ is a relatively newer term in the marketing world, but it has been around for many years. It has
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The category sourcing strategy is a marketing strategy that is used when your product or service is not in a single category. It allows you to identify the most competitive categories in which to compete.
The term ‘category strategy’ is a relatively newer term in the marketing world, but it has been around for many years. It has